Amazon Review Fraud

Last week Amazon took action against more than 10 Chinese Merchants who have been participating in various Amazon review fraud schemes. It is generally well known in the Amazon Merchant community that this activity is going on, but it did come as a surprise to us all that Amazon took some action.

The total revenue for the merchants combined is over $1B. What is most surprising is that many of these Merchants are well-established suppliers of electronic products. We will all be watching this situation closely.

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